StorySync AI Qual is a group of 9 voice-, video-, and image-first question formats in the palette's StorySync AI Qual group. They turn open-ended feedback into a guided, conversational response: the respondent speaks (or records video/photos), the platform transcribes and structures it, and — for the AI-moderated formats — can generate follow-up probes automatically instead of asking one fixed question.
Seven of the nine formats are configured through the StorySync wizard — a dedicated multi-step setup flow instead of the regular properties panel. The remaining two (Tap & Talk, Slide & Speak) are simpler image/video-tap-and-record interactions configured directly in the properties panel.
The StorySync wizard#
Adding one of the seven wizard-driven formats (Guided Story, Guided Story With Video, AI-Moderated Interview, Guided Story + Segmentation, Guided Story With NPS/CSAT, Guided Story With Image Capture, Pantry Checker) opens a configuration wizard instead of the plain question card. All seven wizards share the same three-step shape:
- Questions — greeting/instruction screens, the opening prompt(s), sub-questions or a discussion guide, and Guardrails (a free-text list of topics the AI should avoid steering toward in follow-ups).
- Display Settings — voice/media behavior: mandatory vs. optional voice, showing the live transcription, auto-probing, recording duration limits, language, text direction, button color, and (where relevant) camera facing, image scrolling, and image-height sizing.
- Text for Alerts — every button label and error/retry message the respondent can see (recording states, mic-permission errors for both mandatory and optional voice, "try again" copy).
A few settings worth knowing about because they change behavior significantly:
- Honor voice-permission globals (on by default) — makes the question follow the survey-level voice/mic-permission setting instead of its own Voice Mandatory toggle, and auto-skips the question if voice turns out to be unavailable. Recommended unless you have a reason to override per question.
- Voice Mandatory — when on, voice is the only input, so Default to Voice and Request Voice or Text Preference are hidden. They sit next to Voice Mandatory in the settings grid so the link is visible. Turning Voice Mandatory off shows them again at their defaults (Default to Voice on, Voice Preference off).
- Enable Auto Probing — automatically probes on any question if the response is too short or lacks detail, instead of only asking your fixed sub-questions. Not available on AI Moderated Interview (Mini IDI), whose AI moderator already writes every follow-up.
- Guardrails — steers what the AI does and doesn't probe into; leave it blank if you don't need topic restrictions.
- Voice or Text Preference — when voice isn't mandatory, you can ask respondents up front whether they'd rather answer by voice or by typing.
Guided Story#
Full guide: Guided Story →
Plugin type: unified_voice · Wizard-driven
The base voice-first format: the respondent sees a prompt and a large microphone button, speaks their answer, and can see a live transcript as they talk (with the option to re-record). One or more sub-questions can be asked in the same flow, each with an optional stimulus image or video.
When to use it: Open-ended feedback where a spoken answer feels more natural than typed text — general customer research, concept reactions, or anywhere you'd otherwise ask a long-text question.
Guided Story With Video#
Full guide: Guided Story With Video →
Plugin type: unified_camera_video · Wizard-driven
Same conversational flow as Guided Story, but the respondent records camera video instead of (or alongside) voice. Adds a camera-facing setting (front/rear) on top of the shared voice settings.
When to use it: Studies that want to see the respondent's face or environment while they answer, not just hear them.
AI-Moderated Interview#
Full guide: AI-Moderated Interview →
Plugin type: mini_idi · Wizard-driven
A short, AI-guided interview: instead of a fixed list of sub-questions, you set Objectives, a Discussion Guide (either as separate question fields or one free-form document the AI splits by paragraph), a target interview length, and two sliders — Moderator Guidance (stick-to-script vs. explore-openly) and Moderator Style (friendly/informal vs. neutral/professional) — that shape how the AI moderator conducts the conversation.
When to use it: Replacing a scheduled in-depth interview (IDI) with an always-on, scaled equivalent — exploratory research, concept testing, or jobs-to-be-done studies where a live moderator normally would adapt questions in real time.
Guided Story + Segmentation#
Full guide: Guided Story + Segmentation →
Plugin type: unified_single_multiple · Wizard-driven
Combines the voice narrative with a single/multiple-choice follow-up: the AI reviews the spoken answer and offers or scores it against a set of choice options you define, in the same frame as the recording. The picked choice is saved in a hidden choice question, Segmentation choices from <tag> (Guided Story), that you can use in logic, quotas, carry forward, loops and piping.
When to use it: When you need both an open narrative and a structured classification of that narrative — e.g., "tell us why, then we'll bucket you into a segment" — without a separate follow-up question.
Guided Story With NPS/CSAT#
Full guide: Guided Story With NPS/CSAT →
Plugin type: nps_csat · Wizard-driven
Wraps a scored question — NPS (0–10, range configurable) or CSAT (1–10 scale, default 5-point) — with a spoken follow-up narrative explaining the score. You choose NPS or CSAT, whether respondents can change their scale selection, and the initial scoring prompt (with optional brand logo).
When to use it: Anywhere you'd run a standard NPS or satisfaction question but want the "why" captured as rich voice narrative instead of a short open-text box.
Guided Story With Image Capture#
Full guide: Guided Story With Image Capture →
Plugin type: unified_image · Wizard-driven
Guided camera capture (up to 4 images, each with its own instruction text, an optional overlay template, orientation requirement, and custom capture rules) with an optional voice narrative recorded after the photos.
When to use it: Visual research that also wants qualitative context — "show us your pantry/desk/closet and tell us about it" — without splitting it into two separate questions.
Pantry Checker#
Full guide: Pantry Checker →
Plugin type: pantry_checker · Wizard-driven
A purpose-built image-capture format: respondents take a flexible number of photos (you set a minimum and maximum, 1–4) with a "No More Photos" early-exit button that only appears once the minimum is reached, then optionally answer a voice follow-up. Each image slot supports its own instruction text, overlay template, orientation requirement, and image tags. Adds camera-specific display options (auto-capture, real-time image guidance, allow image upload as a fallback, AI source for guidance).
When to use it: In-home usage or pantry/product-presence audits where the number of relevant items varies by respondent, so a fixed photo count doesn't fit.
Tap & Talk#
Full guide: Tap & Talk →
Plugin type: tap_and_talk · Not wizard-driven (configured in the properties panel)
Respondents tap a concept image to register like/dislike, then record a short voice note explaining the tap — configured with separate like and dislike instruction text (and optional "next tap" follow-up instructions shown if the respondent taps again in the same phase).
Key settings: Concept image URL (supports piping and library upload), like/dislike instruction rich text, next-like/next-dislike follow-up instruction rich text, max taps per phase (1–20), max recording duration (10–600 seconds).
When to use it: Fast reaction-plus-reason capture on a single concept image — quicker to build than the full StorySync wizard when you don't need AI-generated probes.
Slide & Speak#
Full guide: Slide & Speak →
Plugin type: slide_and_speak · Not wizard-driven (configured in the properties panel)
A video slider the respondent scrubs through while recording a spoken reaction — pairs a video stimulus with voice narrative instead of a static image.
Key settings: Show instruction screen toggle, max recordings per phase (1–20), max recording duration (10–600 seconds), video max height (20–80% of viewport).
When to use it: Video-stimulus reactions where you want the respondent talking through the video as they watch, rather than answering after the fact.
Related guides#
- Question Types — overview and when-to-use table
- Custom Interfaces — mobile-first tap/swipe/drag plugin formats
- Display Blocks & Plugins — Text/Graphic and global-variable blocks
- Text & Contact Questions — standard long-text as a non-voice fallback
- Platform Feature List — plugin inventory and status
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