Question types4 min read

Question Types

Overview of all question types and when to use each one.

On this page (8 sections)

Intuify Survey Builder offers 24 native question types plus custom plugin interfaces and Guided Story formats for voice-first research. Use this page to pick the right type for your study, then open the focused guide for setup details.


When to use which type#

GoalQuestion typesDeep dive
One answer from a listSingle choiceChoice questions
One or more answers from a very long listSingle/Multiple choice with Display Type: Searchable DropdownChoice questions
Multiple answers from a listMultiple choiceChoice questions
Brief open textShort textText & contact
A number, amount or percentage typed in a boxShort text with Answer Type: Numeric EntryText & contact
Long comments or explanationsLong textText & contact
Satisfaction or agreement on a scaleRatingScale questions
Loyalty / recommend scoreNet Promoter Score (NPS)Scale questions
Numeric value on a rangeSliderScale questions
Prioritize or order optionsRankingLogic, Flow & Conditions (rank operators)
Multi-item agreement gridMatrix / LikertGrid & allocation
Allocate 100% or fixed totalDistributionGrid & allocation
Allocate points, dollars, or countsConstant sumGrid & allocation
Several related numbers on one screenMulti numericGrid & allocation
Contact or validated single fieldsEmail, phone, ZIP/postalText & contact
Calendar or clock inputDate, time, date & timeDate, upload & forms
Attachments or camera captureFile uploadDate, upload & forms
Multiple sub-fields on one pageForm fieldsDate, upload & forms
Instructions or images (no response)Text / graphicDisplay blocks & plugins
Set a global variable mid-sectionCreate global variableDisplay blocks & plugins
Check variable values while buildingDisplay global variablesDisplay blocks & plugins
Best/worst trade-off prioritizationMaxDiffMaxDiff
Choice-based trade-off between product conceptsConjointConjoint
Mobile-first taps, swipes, voicePlugin interfaces, Guided StoryDisplay blocks & plugins

For a full capability inventory (status, scale, and plugin counts), see the Platform Feature List.


Question type guides#

GuideWhat's inside
Choice questionsSingle choice, multiple choice, and the Display Type setting (buttons/dropdown/searchable dropdown)
Scale questionsRating, NPS, slider
Grid & allocation questionsMatrix, distribution, constant sum, multi numeric
Text & contact questionsShort text, long text, email, phone, ZIP/postal
Date, upload & form fieldsDate, time, date & time, file upload, form fields
Display blocks & pluginsText/graphic, create/display global variables, custom plugin UIs, Guided Story
MaxDiffBest/worst screens, DOE designs, sequential follow-up
ConjointAttributes & levels, DOE workflow, stimulus layouts, exports

Adding and configuring questions#

  1. Drag a question type from the palette onto your canvas, or click Add question inside a section.
  2. Select the question to open its settings in the properties panel.
  3. Edit the title, description, and answer options as needed.

Formatting answer text#

For choice-based questions, you can apply rich formatting (bold, italic, links, lists) to any answer option by clicking the rich text icon next to it. A small editor opens — make your changes, then save.

Adding images to answers#

Enter an image URL next to any answer option in the properties panel. A thumbnail preview appears so you can confirm it looks right. This works for single choice, multiple choice, and matrix rows/columns.


AutoAnswer#

AutoAnswer lets you configure a question to be answered automatically based on logic, and optionally hidden from the respondent. The response is still recorded in your data.

When to use it:

  • Setting a derived segment value based on earlier answers without asking the respondent directly.
  • Recording screening outcomes silently.

See Logic, Flow & Conditions for condition builders and flow placement.


Completion message#

When respondents finish your survey, they see a thank-you screen. You can customize this message with rich text — add bold text, links, lists, or even images to create a branded closing experience.

You can also add a Restart button (useful for demo surveys or kiosk setups) and an optional note below the main message.


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