Built on matrix. Brand Projection replaces rating scales with a "projection" tap: respondents associate brand items (rows) with concept cards (columns) by tapping to project a brand up or down against a criterion, in either a top or bottom projection layout.
What respondents see#
A concept card with a set of brand tiles the respondent taps to project onto it — projecting upward (or, in the bottom variant, downward) associates that brand with the concept. Respondents can deselect a projected brand (if enabled) or tap a selected item again to remove its rank.
When to use it#
- Brand-fit or brand-association exercises — "which brands feel like they belong with this concept?"
- Studies that want a fast tap interaction instead of a full matrix of scale points.
- Segmentation or positioning research where visual association beats a rating scale.
Configuring it in the builder#
Drag Brand Projection from the Custom Interfaces group. Set your brand rows and concept columns as you would on a standard matrix, then choose the projection variant — top and bottom each ship their own full default configuration (different grid columns, image-only default, deselect behavior), so switching variants resets these to that variant's defaults.
Settings reference#
| Setting | What it controls | Default (bottom / top) |
|---|---|---|
variant | Projection direction: bottom or top | — |
mobileColNumber / desktopColNumber | Grid columns for brand tiles | 3/4 (bottom), 2/3 (top) |
conceptHeightInPercentage (top variant only) | Concept card height as % of viewport (30–50%, in 5% steps) | 40 |
justifyText | Text alignment for text-only tiles | center |
| Questions Display (Settings tab, shared control) | Image only / text only / both for rows and columns — writes showImageOnly and showBrandsWithName under the hood | Image only |
fitToScreen (bottom variant only) | Clamp layout to viewport without scrolling | true (bottom), false fixed (top) |
deselectEnabled | Allow tapping a projected brand again to remove it | false (bottom), true (top) |
autoAdvance | Hide the Next button and auto-advance once min/max selections are met | false |
fontSize / desktopAdjustment | Base font size and desktop bump | 17 / 4 |
| Min / Max Selections (Validation tab) | Selection limits for the projection | 1 / 2 (bottom), 1 / 5 (top) |
Good to know:
autoAdvanceis the sole question-level auto-advance control — a Max Selections of 1 no longer auto-advances on its own, and an exclusive pick only clears the concept rather than advancing. This is distinct from any per-item auto-advance flag authored on an individual grid row.- The row/column name-label display isn't a plugin-specific toggle — it's the same Questions Display tri-state control other matrix-based plugins use, which writes through to the plugin's internal
showImageOnly/showBrandsWithNamefields. - Popup confirm and Next button labels (
confirmBtnText,nextBtnText) and tile padding (boxPadding) exist in the stored configuration but currently have no properties-panel control to edit them — they ship as fixed defaults ("Let's Go"/"Next", and3/2px padding for bottom/top).
Logic support#
Built on matrix, so it supports the same condition operators as a standard matrix question. See Logic, Flow & Conditions.
Related guides#
- Question Types — overview and when-to-use table
- Custom Interfaces — all 22 custom interface formats
- Logic, Flow & Conditions — operators and condition builder
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