Intuify

Intuify

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Question types2 min readUpdated 2026-08-19

Simple Icon Grid

Rate concepts against criteria with tappable icon scales.

On this page (6 sections)

Built on matrix. Simple Icon Grid replaces a standard rating grid's radio buttons or text cells with a tappable row of icons (faces, stars, thumbs, or any icon set you supply), so respondents rate each concept against each criterion with a single tap.


What respondents see#

A concept or statement at the top, with a horizontal row of tappable icons below it representing scale points. Tapping an icon registers that rating for the current criterion; the builder can chunk criteria into screens instead of showing everything at once, and can auto-advance to the next screen once a tap registers.

When to use it#

  • Emotion or agreement scales where icons communicate faster than text labels.
  • Studies with lower-literacy or multilingual audiences, where an icon scale reduces translation burden.
  • Any matrix you'd rather present as a tap-friendly icon row than a dense grid.

Configuring it in the builder#

Drag Simple Icon Grid from the Custom Interfaces group in the question palette. It's built on a matrix question, so rows (criteria) and columns (scale points) are authored the same way as a standard matrix. Below each column in the matrix editor you'll also find an icon-authoring block:

  • Icon mode single — upload one icon for that column; it's used as the tap glyph everywhere that column appears.
  • Icon mode multi — upload and order a set of icons for that column, one per rank/scale point (e.g. an empty star through a full star) — reorder with Up/Down or remove any icon.

Open Settings for the plugin-specific layout controls, and the adjacent text tab for button labels:

Settings reference#

SettingWhat it controlsDefault
layoutModesimple (flat row of icons) or anchor (anchored/labeled layout)simple
iconModesingle (one icon per column) or multi (an ordered set of scale-point icons per column)single
tapCountNumber of scale points / icon levels (only shown when Icon mode is single)7
displayChoicePerScreenHow many criteria (rows) show per screen before paging3
isAutoAdvanceAuto-advance to the next screen once every criterion in the current chunk is ratedtrue
textfontSize / desktopAdjustmentBase font size (mobile) and the px bump added on desktop15 / 4
confirmBtnText (Text tab)Label on the instructions confirm popup"Let's Go"
reviewText (Text tab)Label on the "review instructions" button"Instructions"
Per-column icon(s)The tap icon (or ordered icon set) for that column, authored inline in the matrix editor

Logic support#

Built on matrix, so it supports the same condition operators as a standard matrix question (per-row/per-column selected, rating comparisons, answered/not answered). See Logic, Flow & Conditions.


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